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Videos

Fighting negativity

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting...

Catalogue: Fusion 2019
Authors: James Whelligan, Rijn Vogelaar
November 10, 2019
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Citation

Whelligan and Vogelaar (2019a, November 10). Fighting negativity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fighting-negativity


Videos

The flow of enthusiasm in music

An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jamie Whelligan, Rijn Vogelaar
June 15, 2013
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Citation

Whelligan and Vogelaar (2013a, June 15). The flow of enthusiasm in music. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-flow-of-enthusiasm-in-music


Research papers

Superpromoter research

Superpromoter research studies the flow of enthusiasm. It asks: who are the company's most enthusiastic customers, how do they spread their enthusiasm (recommending, talking, copying, social media) and how do they influence their peers? These...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Arne van de Wijdeven, Rijn Vogelaar
April 7, 2013
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Citation

van de Wijdeven and Vogelaar (2013a, April 07). Superpromoter research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/superpromoter-research


Research papers

Focus on the flow of enthusiasm

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rijn Vogelaar, Arne van de Wijdeven
Companies: Philips International, Blauw Research
September 13, 2012
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Citation

Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm